Redefining Global Content Delivery with Human-Driven AI

At Clearly Local, we’ve always believed that the future of localization lies in synergy—not substitution. That’s why we are actively expanding our partnership with Phrase, a leader in AI-driven translation technology, to create a shared vision: combining AI’s efficiency with human expertise to redefine global content success.

Let’s explore how we’re bridging innovation and tradition to help brands thrive in an interconnected world.

Since 2020, Clearly Local and Phrase have been pioneering a collaborative approach to localization. Our alliance isn’t just about leveraging cutting-edge tools—it’s about creating a framework where technology amplifies human talent. Why does this balance matter?

• Speed: AI-powered solutions like Phrase’s Custom AI and Auto LQA slash delivery timelines (we’ve reduced project timelines by up to five weeks for clients!).

• Precision: Human linguists and cultural experts ensure translations resonate locally, avoiding robotic or tone-deaf outputs.

As Philippe Cao, Clearly Local’s Managing Director, puts it: ”Even as AI improves outcomes, professional translators remain essential. Their post-editing turns good translations into great ones.”

In industries like gaming, where cultural resonance and tight deadlines define success; tech, which hinges on crystal-clear communication to global users; and life sciences, where regulatory precision is a matter of safety, this blend of speed and accuracy isn’t optional. It’s the difference between winning loyalty and losing trust.

Our five-year collaboration with Phrase reached a milestone recently with the introduction of a co-funded Solutions Architect role. This hybrid position embodies our partnership’s core philosophy: merging Phrase’s AI capabilities with Clearly Local’s client-centric localization expertise.

• Co-Developing Flagship Tools: We’ve contributed to features like AI Portal (a secure hub for translation management), QPS (Quality Performance Score), and Orchestrator (a no-code workflow builder). These tools emerged from a collaborative process—iteratively shaped by Clearly Local’s expertise in customer pain points and Phrase’s technical innovation to solve real-world localization challenges.

• Solving Real Pain Points: Whether it’s streamlining file version control or integrating with clients’ existing CMS platforms, our team’s deep understanding of localization challenges ensures our solutions are both powerful and practical.

• Guiding Seamless Onboarding and Deployment: Beyond developing tools, we empower clients to use them effectively. With Clearly Local’s hands-on expertise in Phrase solutions—from API-driven integrations to workflow automation—we simplify onboarding and accelerate deployment. Our Solutions Architects work side-by-side with your teams to tailor training, optimize workflows, and provide ongoing support, ensuring a frictionless transition.

“Phrase chose us as a partner because we don’t just sell content solutions—we embed ourselves in our clients’ teams,” says Lionel Rowe, Digital Transformation Director at Clearly Local. This mindset is why 1,800+ projects annually flow seamlessly through our shared ecosystem.

Every global brand has unique needs. That’s why our newly expanded partnership with Phrase prioritizes flexibility and forward-thinking solutions:

• Phrase TMS: Already a proven “one-stop shop” that boosted our productivity by 30%, this cloud-based platform will continue to evolve, integrating client feedback to further streamline workflows.

• Custom AI + Auto LQA: These tools have already delivered results—like 28% cost savings for one client—but we’re just getting started. Expect even smarter AI models and automated quality checks as we refine these offerings.

A cornerstone of our expanded alliance is the launch of biannual AI innovation workshops, where Phrase and Clearly Local will collaborate with clients to design the next generation of localization solutions. These sessions will focus on the following and more:

• Culturally Adaptive AI: Developing machine translation that intuitively adapts to regional linguistic nuances (e.g., formal vs. casual tone in Asian markets).

• Automated Content Analysis: Building systems to flag brand inconsistencies, regulatory risks, and cultural sensitivities in real time.

These workshops aren’t just theoretical—they’re actionable. Insights gathered will directly shape tools we’ll be deploying beginning May this year, ensuring our joint solutions stay ahead of market demands.

The localization industry is at a crossroads. AI is no longer a buzzword—it’s a necessity. Yet AI doesn’t work for everything. Human expertise remains irreplaceable for context, creativity, and cultural nuance. The future lies in partnerships like ours, where technology and human insight coalesce to drive innovation.

Looking ahead, Clearly Local is leading the charge in exploring next-generation AI tools—from refining automated video localization to advancing LLM training frameworks. These innovations, coupled with our deep industry expertise, are designed to address emerging global content challenges. Our vision is clear: to set a new standard for localization, where businesses thrive globally without compromising on quality or authenticity.

At Clearly Local, we’re not just vendors—we’re partners in your global journey. Whether you’re scaling into new markets or refining existing workflows, our blend of AI speed and human precision ensures your content hits the right note, every time.

📞 Contact us to connect with our Solutions Architects—they’ll optimize your localization program from day one.
🛠️ Join our next AI Innovation Workshop and co-design tools tailored to your industry.

Because in a world where content is king, cultural authenticity is the crown. Let’s build yours together!