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Segway-NinebotSenior Technical Writer 
Optimizing Localization to Support Global Expansion Case Study
Our Client
Segway-Ninebot is a global enterprise in the field of intelligent short-distance transportation and service robots. With products sold in over 100 countries and regions, the company requires effective translation and localization solutions for content such as app interfaces and user manuals.
As Segway-Ninebot grew, it faced mounting challenges in localization:
Serving new markets: Segway-Ninebot’s internal marketing teams based in Europe and the United States handled translation of the main required languages. With a growing demand for localized content as the company entered more and more regions. As a result, the company began seeking a dedicated localization team to address diverse project requirements in various languages.
Addressing this exponential growth required more than a simple translation service. It called for a localization partner that could appreciate and comprehensively support the brand’s complex needs throughout its global expansion.
Our Approach
At Clearly Local, we understood Segway-Ninebot’s requirements. We utilized our multi-language translation solutions, relying on our efficient process and a wide network of professional translators to deliver high-quality translations within the required timelines. To ensure that we were consistently satisfying the client’s evolving needs, we conducted regular and effective meetings and established valuable feedback loops.
Project Highlight
The Segway-Ninebot App team needed an orderly way to provide our linguists with UI screenshots for context during translation. To this end, we provided an efficient system for capturing and organizing screenshots that would then be displayed within our TMS at the translation stage. Combined with our swift communication, this system minimized back-and-forth with translators, ensuring speed and quality even under challenging conditions.
Higher efficiency
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We streamlined the process of setting up and launching projects, as well as communicating with the client.
Faster turnaround time
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Our commitment to timely delivery significantly reduced turnaround time.
Better quality
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We minimized the number of quality issues reported, achieving a 50% higher queality evaluation score.
Cost reduction
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%
Through competitive pricing and efficient resource allocation, we optimized the client’s budget.
What Clients Say About Us
Segway-Ninebot
Clearly Local's instant feedback and professional service guaranteed high-quality and on-time delivery.
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